Welcome!
Welcome to the first edition of Media Literacy Northwest News,
a quarterly newsletter of the NW Center for Excellence in Media
Literacy. We are launching this newsletter as a vehicle to increase
sharing of ideas and resources across Washington State, as well as the
entire Northwest Region.
We know that many of you are engaged in some very exciting media
literacy education projects! However, too often those who are involved
with this work are not aware of the many others throughout this region
who share our interests. One of our hopes is that through this
newsletter we will promote and facilitate communication among a strong
media education network of groups, organizations and individuals across
the Northwest.
We would like very much to use this newsletter to showcase some of
your projects. Please feel free to send us pictures and any project
detail that you would like to share. There are also media education
events and activities taking place throughout the year that would be of
particular interest to those in the media literacy community. Whenever
possible within our quarterly format, we'll let you know about these
events. If you have an event or activity that you would like to
publicize, please contact us.
Some of you may have recently discovered a new resource material
that you think others would also find helpful. A newsletter can provide
a means for us to initiate this type of sharing and information
exchange.
We hope this newsletter will become a vehicle for sharing project ideas,
new resource materials, as well as all the latest happenings in media
literacy.
We welcome your ideas, comments, and suggestions. Please feel free to contact me at macohen@u.washington.edu.
As we enter this New Year, media literacy has never seemed more
important! We wish you success in all your endeavors to move media
literacy forward in your own communities. Remember that you are not
alone and that there are many of us all across this region that share
your vision of a media literate America. Together we can make a
difference!
All the best,
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In This Issue:
Use the anchor links below to go directly to the section or read them all...
Marilyn Cohen, PHD
Director, NW Center for Excellence in Media Literacy,
College of Education,
University of Washington
“We hope this newsletter will
become a vehicle for sharing project ideas, new resource materials as
well as all the latest happenings in media literacy.”
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About Us
The NW Center for Excellence in Media Literacy
is located in the University of Washington’s College of Education.
Founded four years ago with funding from the Washington State Department
of Health, the Center is an outgrowth of the Teen Futures Media Network
and other work that Director Marilyn Cohen, Ph.D. and her colleagues at
the University have been doing since the early 1990s.
Much of the Center’s work is focused on media literacy as it
relates to health issues. Among the issues that the Center addresses
are: teen pregnancy and STIs, tobacco, alcohol and use of other
substances, youth violence, and obesity, body image and nutrition. For
more information about the Center’s work around issues of teen health,
visit www.teenhealthandthemedia.org.
The Center was launched after a media literacy needs assessment was
conducted across Washington State. The assessment proved very useful
in offering guidance regarding the functions that a new Center for Media
Literacy could be expected to provide in the state. The next step
involved the selection of pilot sites from around Washington. These
sites would be the first to receive technical assistance and resources
from the newly established Center in its effort to promote and support
media literacy based activities at the grassroots community level.
Four sites that had demonstrated strong previous interest in media
literacy were selected. These sites were: Seattle, Spokane County,
Kitsap County, and Southwest Washington. Advisory boards at each of
these sites have been working with Center staff over the past three
years to promote and support media literacy based activities in their
respective communities.
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Pilot Site News
Many exciting developments have taken place at each of the pilot sites. Among the most recent developments are:
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The Northwest Alliance for Responsible Media (NW-ARM)
now has an office in the Schoenberg Center on the Gonzaga University
campus where their organization has been officially recognized as a
collaboration between Gonzaga University and University of Washington.
Among their many activities for 2005, NW-ARM will be offering
opportunity grants for media literacy based community projects and
student research projects.
http://depts.washington.edu/nwmedia/view.cgi?section=spokane
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The Southwest Washington Media Literacy Partnership’s
executive board is following up the teen media production workshops it
offered across the region in 2004 by now giving community members the
chance to apply for opportunity funds and design their own media
literacy-based projects.
http://depts.washington.edu/nwmedia/view.cgi?section=sw_wash
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Kitsap County’s group plans to continue the
work it began last year on a video-based media literacy/childhood
obesity prevention project. Thanks to the development and production
efforts of Kitsap County Health Department, Kitsap County Housing
Authority and independent film maker Craig Leslie, the group has now
produced the video Eat, Think and Be Healthy. This year it plans to
develop supplementary curriculum material for its new video and then
offer training for community members using this new video based package.
http://depts.washington.edu/nwmedia/view.cgi?section=kitsap
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The Seattle Alliance for Media Education (SAME),
a young adult group, continues to meet regularly. This group engages
in a wide range of activities. They have media nights for other young
adults to discuss media literacy topics; they table at media-related
conferences and have served on panels and offered presentations
regarding media literacy.
http://depts.washington.edu/nwmedia/view.cgi?section=seattle
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Higher Education Faculty Gathering
The NW Center has been working over the past 3 years to identify
higher education faculty who share a commitment to the area of media
literacy education. The Center held its first videoconference to link
interested faculty in September of 2002. At that time, 7 faculty
participated representing University of Washington, Washington State
University and Gonzaga University, and Pacific Lutheran University.
For our most recent videoconference held December, 2004, 25 faculty
from across Washington were identified who expressed a strong interest
in participating in a media literacy group. Those 12 individuals who
were able to attend the conference represented Antioch University
Seattle, Evergreen State College, Tacoma, Gonzaga University, Pacific
Lutheran University, Seattle University, University of Washington,
Washington State University Pullman and Tricities campuses, and Western
Washington University. If you would like to learn more about this group
or would like to participate, please contact Marilyn Cohen, Center
Director at macohen@u.washington.edu or call (206) 543-9414.
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Free Media Literacy Curriculum Materials
The NW Center for Excellence is very happy to announce that it is
able to make two complete media literacy curricula available on its
website:
Creating Critical Viewers
http://depts.washington.edu/nwmedia/view.cgi?section=nw_center&page=curriculum#ccv
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The complete Creating Critical Viewers
curriculum has been made available on our website courtesy of the
National Academy of Television Arts and Sciences (NATAS), the
organization representing television professionals across the United
States. NATAS commissioned Drs. Jerome and Dorothy Singer of Yale
University to write this curriculum in an effort to encourage young
people to become more media literate consumers of television. This
curriculum was first piloted under the leadership of Marilyn Cohen, NW
Center Director, in the Seattle School District in 1997 and found to
offer an excellent introduction to media literacy. Since that time many
teachers have used it across Seattle schools. KC Lynch, NW Center for
Excellence in Media Literacy has updated and adapted this online version
of CCV for the web.
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Media Literacy through Critical Thinking
http://depts.washington.edu/nwmedia/view.cgi?section=nw_center&page=curriculum#worsnop
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Canadian media educator and internationally
known media consultant, Chris Worsnop (left) has updated his curriculum,
Media Literacy through Critical Thinking. Those working with middle
and high school age teens will be pleased to find a student workbook
guiding young people through a series of activities introducing skills
that will enable them to think critically about media. A teacher’s
manual accompanying the student workbook is also available online,
providing instructions, notes and recommendations for each section.
Tools to measure student understanding are provided throughout the
curriculum.
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The Center is pleased to present its newest web site.
Teen Aware Resources
www.teenawareresources.org
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The Center is pleased to present its newest
web site which was made possible with sponsorship from Washington State
Office of the Superintendent of Public Instruction and funding from
Centers for Disease Control and Prevention. This site contains a wealth
of lesson plans and activities for those interested in media literacy
basics, sexuality and the media, pregnancy prevention through abstinence
education, risk reduction around issues of sexuality, media assessment,
and media production. The site was designed not only to serve as a
resource to those with specific interests in sexuality and the media, in
particular abstinence education, but also for those seeking new
materials for their media literacy work with middle and high school age
youth. For example, check out media literacy basics and media
production for new ideas.
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What We’re Reading 
There are so many great resources out there about media literacy! Here is one that we highly recommend:
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Fast Facts
- Kaiser Family Foundation reported in 2003 that
children aged six and under spend an average of two hours a day
watching television and videos, using computers, and playing video
games.
The study reported that this is roughly the same amount of time
that children spend playing outside (1 hour and 58 minutes) and much
more than the amount of time they spend being read to or reading (39
minutes).
* Zero to Six: Electronic Media in the Lives of Infants, Toddlers and Preschoolers
- 43% of children aged two and under watch television every day and 26% have a television in their bedrooms.
- 68% of children under age two spend slightly more than two hours a day using screen media.
- 60-90% of the most popular video games have violent themes.
- Teen's online and offline spending totaled $175 billion in 2003.
- Advertisers spent about $15 billion in 2002 marketing to kids.
- A 30-second ad during the 2004 Super Bowl cost $2.25 million.
- Nearly three out of four teens say that the
portrayal of sex on TV influences the sexual behavior of kids their age.
One in four admits that it influences his/her own behavior.
*** Sources: National Institute on Media and the Family
(www.mediafamily.org), Teen Research Unlimited, Ad Age Magazine, Kaiser
Family Foundation
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Upcoming Events
Teens, Tobacco & Media and Beyond: Media Literacy Institute
The
NW Center will be offering three free media literacy institutes across
the state to introduce the new updated version of its teen-driven
Teens, Tobacco & Media program. These institutes are sponsored by
the Washington State Department of Health.
This institute is for health professionals, teachers, prevention
specialists and other adults who work with teens. Institute highlights
include a demonstration training for teen presenters ongoing throughout
the day, media literacy 201 for those familiar with media literacy
basics, and separate program tracks for experienced Teens, Tobacco &
Media coaches and for those new to the program.
The one-day institutes will be conducted at three different sites:
Spokane, February 24, 2005, Gonzaga University
Seattle, March 18, 2005, University Heights Center
Yakima, March 24, 2005, ESD 105
For more information and/or to register, visit our website at www.teenhealthandthemedia.org or call us toll-free @ 1-888-833-6638.
National Media Education Conference 2005
Mark
your calendar and tell your friends! Alliance for a Media Literate
America (AMLA) will be holding its national media education conference
this summer!
The conference, Giving Voice to a Diverse Nation, will take place June 25-28, 2005 in San Francisco.
Sign up for the conference by going to www.amlainfo.org
We hope to see you in San Francisco!
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Future Contributions & Suggestions?
Do you have something that you would like us to add in our next newsletter? If so, send us an email at macohen@u.washington.edu. We would love to hear from you.
Contact Us
NW Center for Excellence in Media Literacy
The University of Washington
Box 357925
Seattle, WA 98195
(206) 543-9414
1-888-833-6638
macohen@u.washington.edu
Check our websites for regular updates, news, and information!
www.nwmedialiteracy.org
www.teenhealthandthemedia.org
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Meet the Board
NW Center for Excellence is very fortunate to have an excellent advisory board. Board members are the following:
Erica Weintraub Austin
Professor
Edward R. Murrow School of Communication
Washington State University
Jackie Berganio
Program Analyst
DPH/PD – Alcohol & Other Drugs Program
Public Health Seattle & King County
Jane Broom
Partners in Learning Program Manager
Microsoft Corporation
Rev. Sandy Brown
Executive Director
The Church Council of Greater Seattle
Teresa Cooper
Nursing Consultant, Public Health
Child and Adolescent Health
Washington State Department of Health
Fred Garcia
Chief of Prevention and Treatment Services
DSHS/Division of Alcohol and Substance Abuse
Melinda Harmon
Program Manager
Community Health Promotion
Kitsap County Health District
Stephen Kerr
Associate Dean for Academic Programs
Professor
College of Education
University of Washington
Joanne Lisosky
Associate Professor
Dept. of Communication and Theater
Pacific Lutheran University
Bruce Pinkleton
Associate Professor
Edward R. Murrow School of Communication
Washington State University
Dan Robertson
Special Assistant to the Assistant Secretary
Juvenile Rehabilitation Administration
Catherine Carbone Rogers
Communication Officer
Highline Public Schools
NATAS/CCV Chairperson
Rosemary Sheffield
Director, Center Connect
College of Education
University of Washington
Dennis Small
ETSC
Information Technology Services
Office of Superintendent of Public Instruction
Pam Tollefsen
Program Supervisor
Health/Fitness Education and HIV/STD Prevention
Office of Superintendent of Public Instruction
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