| Newsletter Issue: 2008 Quarter 2 | |
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 SinglePoint Travels
SinglePoint Featured Employee
SinglePoint Mobile Marketing
SinglePoint Campaigns
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| Welcome to the first issue of SinglePoint's electronic newsletter! This newsletter aims to provide you with regular updates on new and exciting developments here at SinglePoint!
In this first edition, the summer heat isn't the only thing making the month sizzle. This issue showcases the latest company news and campaigns as well as an exciting article demonstrating the power of mobile marketing. I can't wait to see what happens next in this powerful arena. |
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As you already know, the SinglePoint team has invested hundred of hours over the last several months turning our mobile advertising vision into a reality: creating the industry leading mobile advertising solution matching mobile advertisements with our intensive catalog of mobile messaging inventory. We have made tremendous progress on this goal and are getting close to launching our first pilot campaigns. Special thanks to the entire extended team for the hard work put forth to make this happen. We have laid the foundation for something big! Even with the exciting progress made so far, we are all aware that our work has only begun. In our mission we stated that we would set the standard for Ad insertion. We must now redouble our efforts to make this vision a reality while focusing aggressively on improving the quality of service provided to our existing customers. Together we will establish a standard so high that no one can ever match us. I look forward to celebrating that day with you. We welcome your suggestions to make this newsletter the best informational tool possible. Contact our marketing team with your comments and ideas @ Marketing@singlepoint.com Happy reading, Rich Begert
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 I came to SinglePoint from Verizon Wireless where I was a federal sales rep. Some of my major accounts were the FBI, DEA, Department of Justice, and Department of Veterans Affairs. I was part owner of two businesses and have lived in many countries including Germany, Belgium, Korea, and Hong Kong. One of the most interesting positions I had was working in the security office at the U.S Consulate in Hong Kong.
It is hard to say what my most fun experience at SinglePoint is. If I had to choose, it would probably be creating and launching the first in-house iTV premium vote (Top Chef). This was an exciting project which stretched my knowledge of the platform and allowed me to interact with many people within the company. |
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Much of what I do was covered in the recent brown bag presentation. I wear a lot of different hats and every day is different. Some days I will perform tier 1 and 2 troubleshooting and scoping new services. Other days I will create and test programs, training clients, and work on API integrations. With Catherine’s departure, I will assume her duties and responsibilities and will be leading the Client Services team. My weekends are usually pretty full as all of my children are involved in extra-curricular activities. My two daughters are on the high school color guard team and in girl scouts. My two boys are in baseball and also in scouting. When I have free time, I work in my garden, go fishing, and read. |
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| Mobile Marketing is Reaching Many: Millions of Consumers are Responding
The SinglePoint team is working hard to turn the Mobile Marketing vision into a reality. Our ultimate goal is to create a system capable of dynamically matching targeted advertising into our growing text messages inventory. of messaging inventory. This solution makes our vision a reality – pairing the right offer to the right target audience every time. Our meetings with brands and ad agencies over the last several months have been an exciting and eye-opening experience. The demand for targeted mobile advertising as part of mobile campaigns exceeds our previous expectations. Brands and advertisers are very enthusiastic about this new marketing channel and eager to partner with SinglePoint to reach their target audience(s). Leveraging our existing iTV messaging traffic, SinglePoint brings a compelling solution to the biggest challenge in mobile advertising: Inventory! This gives us a strong advantage in this emerging field. With a half a million votes a night for Deal or No Deal (Disclaimer: On a good night…) and tens of thousands daily alerts, SinglePoint holds the key to the mobile inventory puzzle. Still wonder about the effectiveness of mobile advertising? Just in case you wanted to know more about the public's exposure and response rates, we've included some promising stats. A recent report released from Nielson Mobile in March 2008 found the following:
For those looking to give your business the competitive edge, mobile marketing may be your perfect opportunity. As receptivity to these ads increases, so does consumer interest. According to Jeff Herrmann, VP of Mobile Media at Nielson Mobile, "Increasing levels of consumer recall, interaction and receptivity to mobile advertising reinforce the validity of the mobile marketing medium." Source: 58 Million U.S. Mobile Subscribers Have Seen Advertising Over Their Phones
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Traffic surprised even a European driver: The distance to other cars is measured in thickness of your fingers and the horn is the most used feature of each vehicle.
