Newsletter Issue: 2008 Quarter 3
SinglePoint - The Media Interactivity Expert in Mobile - In This Issue...
  SinglePoint at CTIA
SinglePoint Featured Employee
SinglePoint at the Olympics
SinglePoint Campaigns
 
 

SinglePoint enters the 4th quarter of 2008 as the leader in Media Interactivity and an innovator in mobile advertising thanks to our SingleBrand announcement. SinglePoint brand equity is at the highest point ever for the company. We are now becoming an intriguing company with a unique story to tell as it relates to using ad insertion technology to reach an exclusive inventory of interactive TV participants.

This quarter has been spectacular for the employees, customers and the leadership in many ways. We launched SingleBrand, our mobile advertising platform, ran the biggest mobile alert program in history (The Olympics) and helped announce Barrack Obama's Vice Presidency candidate. We also were picked as one of 50 Fast Technology companies in Washington State.

This has become possible only with the cooperation and teamwork of all of you, and constant support and encouragement from our valued customers. Thanks again.

Take a look at the attached quarterly newsletter from SinglePoint! It certainly has been an exciting three months, and I wanted to remind you of our recent achievements. In this issue, you'll find a behind-the-scenes report on CTIA, an interview with our featured employee, Doug Grinspan, a recap of our NBC Olympics success, and a run-down of current campaigns.

We welcome your suggestions to make this newsletter the best informational tool possible. Contact our marketing team with your comments and ideas at Marketing@singlepoint.com

Happy reading,

Rich Begert
rbegert@singlepoint.com


 
SinglePoint at CTIA
CTIA WIRELESS I.T. & Entertainment 2008 bills itself as the largest wireless data event in the internet, wireless, and telecommunications industries, but by most accounts, this year's event was a disappointment. Attendance was down, the show floor seemed thin and the usual energy was missing. Despite this apparent lack of enthusiasm, the SinglePoint team was able to do some networking and meet with a number of current and prospective clients.

The show focuses on wireless data applications, software development, network architecture and solutions. Historically, it has drawn professionals from a variety of industries - including applications developers, content providers and carriers - to network and discuss how wireless data technology is applied to business solutions.

Like many other companies, this year SinglePoint decided not to have a booth on the show floor, but instead have a suite in one of the hotels next door. There we met with clients, prospects, partners, press and analysts.

CTIA 2008 - bnetTV.com Interview with Philippe Poutonnet
     VIDEO: http://www.bnettv.com
     /player.php?id=1640&title=
     Single%20Point
 
Our goals at CTIA were to strengthen our relationships with ad-network partners and demonstrate to the industry that SinglePoint is a leading provider of mobile advertising solutions in North America. Through a number of meetings we were able to achieve these goals.

Here is a summary list of companies that we held meetings with at CTIA:

 


Customers
NBC, Disney, Thumplay
Ad-Networks
Ringleader Digital, Quattro Wireless, Yahoo!, The Hyper Factor, Snakk Media, JumpTap
Partners
Ericsson, Zumobi, Microsoft
Prospects
NHL
Press / Analysts
Reuters, Mediabistro, MarketSearch, bentTV.com, InStat
 
  During CTIA, we also announced that SinglePoint has reached agreements to integrate its mobile ad insertion platform, SingleBrand, with three leading mobile ad networks: Ringleader Digital, JumpTap and 4INFO (http://singlepoint.com/pr_2008_09_10.php). This announcement demonstrated that we are continuing to innovate and build momentum in the mobile advertising industry.

To summarize, as Rich mentioned during the last company meeting, SinglePoint's brand equity is at the highest point ever for the company. There is significant media interest and momentum in place for us to continue to stand out among the pack as the leader in mobile interactivity for big brands.

 
SinglePoint Featured Employee:  Doug Grinspan
Doug GrinspanWhat's your new job title?

Director, Account Management

Can you recap a work day in the life of Doug Grinspan?

It's all about triaging. In a given day, I could spend 8 hours on the phone, 8 hours in face to face client meetings, or 8 hours in collaboration sessions with Service Delivery and Account Managers. Balancing these responsibilities without hobbling any one relationship (with clients, internal teams and peers) is the largest agenda item each day.

 
What do you do in the morning to prepare for this wonderful new job position?

I bike 22 miles on my brand new Schwinn Racer....no... wait wait. That's Patrick. Ok, I log in to my computer to check the day's schedule. I try to idenfity if there are any priority meetings versus tangential meetings that can be postponed or managed by a proxy (Josh, Kelly, Jonathan, etc) in order to maximize the time I have available for the pressing issue of the day. This could be anything from managing team expectations or ensuring a new program is up and running, to working through an important reporting issue or simply sitting down with a customer to establish how we can increase traffic. Each day can take many directions and it's easy to forget to eat or call my wife (in her second trimester) to see how she's doing if I'm not careful.

What changes have you had to do to transition into this new position?

The largest adjustment was the balancing that I mentioned above. Before, I was able to focus my attention on my accounts and the NY office. Certainly, pressing items would pop up -- we all know how Gowri can stop by or give a quick call to inform you of the latest battle to be won. With the additional responsibility to act as an escalation point to the Account Team, Service Delivery at times, clients and the Executive Team, I've become more adept at juggling priorities and establishing precedents. For example, I've never been so appreciative of the work that Angela, Ralph and Joerg do every day -- creating and enacting processes to accomplish repetitive tasks so that we can attend to out-of-the-ordinairy or exceptional situations more readily -- it helps a great deal.

To date, which mobile campaign has been the most fun to run and why?

The Olympics, definitely. It was the most stressful campaign I've ever worked on... and the most exhilerating. Sure, I wish the hours were better and it would have been dapper to have more insight into the technology teams that lived upstream from the SinglePoint solution, but overall, it was the most demanding, exciting and educational program that I have delivered. The collaboration involved to get this one off the ground was mindboggling, and it granted me the opportunity to work closely with Bruce Nowjack, Jonathan Wilzig, Craig Dodson, Rick Newell, Bill Hand, and the NOC team (Paul, Alberto, John in particular) -- a valuable and uniquely qualified combination.

Doug Grinspan as Women's Volleyball RefereeYou had a big role in the NBC Olympics campaign. Congratulations! If you were in the Olympics, which event would you have competed in?

Great question. Has to be women's volleyball. As referee, of course (click here or image on the right for larger photo version to use as wallpaper!).

Ever consider leaving the fast life of New Yorkto work in Seattle?

I'm an east coaster through and through -- I've lived in Boston, Connecticut, New York, DC and Atlanta. Doesn't get any better than that for me. Although, I'm always amazed at how green Seattle is... and any visit between July and September in Bellevue is certainly a treat.

Zach Braff as Doug GrinspanWhat do you do for fun on the weekends to escape from SinglePoint?

I like to catch the latest independent film at the Angelica Theater, catch up with one of my siblings in Central Park (both my brothers and sister-in-law live in Manhattan), but the weekend usually centers around where we're eating brunch.

If Hollywood came-a-knockin' on your door, whom would you like to see play the lead role as you?

Zach Braff.

 
SinglePoint Mobile Marketing
  Olympics 2008Let me start with a word from our customer; Hayle Chun at NBC –

"Dear SinglePoint team,

I just want to say thank you for all your work during the Olympics and the months leading up to it.

What was accomplished was a truly ambitious program, and I hope that everyone at SinglePoint is proud of it -- just as we at NBC are. Within a 17-day window, we generated over 370K alerts subscriptions and sent over 3.7m alerts. Plus, we also successfully launched an MMS alerts program that can now be used by Sports and NBCU on projects going forward. These were truly outstanding achievements, and I'd like to believe you all feel the same way."

That says it all; a delighted customer based on then entire team's service delivery. It started with the product teams coordinating new service delivery capabilities and the account teams working on integration with several other vendors. These capabilities were field tested in the qualifying events leading up to the Olympics; the quality and execution that SinglePoint brought to the table shined through, even with external impacts like a data center outage.

The NOC was provided the chance to shine though during the live event; a continuous 17 day campaign. They were stretched to investigate issues – including registration issues, duplicate alerts and missing/invalid alerts – with very short timeframes.

The results helped determine root causes; even when the issues were not within the scope of SinglePoint services.

The recognition of SinglePoint's capabilities and delivery by our key customer's and the marketplace provides a great foundation for future growth.

 
SinglePoint Campaigns - Congratulations to the SinglePoint Team!
 
SciFi
Client: Sci Fi
Campaign: Scare Tactics Video Alerts
Description: Standard Rated alert service, each week subscribers get a video clip of someone from the previous show getting scared to death!!
Promotion: On-Air
How to play: Text SCARE to 72434 anytime to subscribe to Scare Tactic alerts.
AM/CLS: Josh/Bill

CBS / MindMatics
Client: MindMatics/CBS
Campaign: Survivor: Gabon
Description: Standard Rated Sweeps, giving away 10k per show, 100k at the end of the season when viewers text in their favorite survivor of the week
Promotion: On-Air
How to play: Text 1-20 to 81818 for your favorite survivor during each weeks show, Thursday at 8pm ET/PT. Standard rate sweeps
AM/CLS: Josh/Bill

ABC
Client: ABC Networks Print
Campaign: NYC Marathon – 222877
Description / Promotion / How to play: Users will be able to take a picture and add some details to a personal profile that will appear on the SuperSign in Times Square. Simply stop by one of the Asics booths in NYC* at the end of October, get your unique ID number and text it to 222877. You will receive an MT with the time to see your face up on lights on the big screen! *Note: airfare and accommodations for SinglePoint employees wishing to trial this service are not included
AM/CLS: Doug/Alberta/Jonathan/Evan/JK

ABC / Soapnet
Client: ABC Soapnet
Campaign: Standard Rated Text Alerts and Quizzes to shows (ABC and non-ABC) including The Hills, The Gossip Girl, LOST, General Hospital, One life to Live, Pushing Daisies, 90210, All My Children
Description: Sign up to Alerts, play knowledge based quizzes, participate in polling.
How to play: Sign up, send keywords to 22288
- 90210
- AMC
- GH
- Gossip
- Lost
- OLTL
- PushingDaisies
- TheHills
AM/CLS: Nadia R/ Austin/Dmitry

NBC Universal
Client: NBC Universal Parks
Campaign: Halloween Horror Nights
Description: Generic Event Alerts, "Night" Alerts, Interactive SMS Trivia Games
Promotion: Web (halloweenhorrornights.com), email, in the park
How to play:
1. Sign up for event alerts – text HHN to 64646

2. Sign up for your "night" in the Park Alerts – text HHN1,2,3, - up to HHN24 if you are in the park and get directions, show info etc.

3. Play a Horror House Game – 8 houses of Horror, play to see if you survive, text one of the keywords to 64646:
HUSH
STORY
CREW
BUCK
DOOM
HALLOW
EXPOSURE
MARY

AM/CLS: Nadia R/ Alberta
ABC
Client: NBC
Campaign: Notre Dame Football – 51515 (NBC Sports)
Description: Std. Rate text alerts
Promotion: Web
How to play: Text ND to 51515 to sign up for Notre Damn football alerts, exclusively from NBC Sports and Stats, Inc.
AM/CLS: Doug/Jonathan/Josh/Austin

ABC
Client: ABCE
Campaign: Dancing with the Stars episode Sneak Peak Preview
Description: Sign up to Dancing with the Starts alerts and get sneak peak previews of new episodes weekly
How to play: Text Dancing to 22288
AM/CLS: Nadia/Austin

ABC
Client: ABC News
Campaign: Election Night Precinct Info
Description:All throughout ABC News’ Election Night coverage, viewers can text in any state’s 2 digit abbreviation and receive an MT with that state’s election info, i.e. how many precincts have reported and what they are reporting. Viewers can also sign up for hourly alerts for any state they choose.
Promotion: On-Air
How to play: On election night 11/4, Text NY to 898222 for New York’s presidential election info. Or text Hourly to 898222 to sign up for hourly alerts, you will be prompted in the 2nd step to specify which state.
AM/CLS: Josh/Austin

Nickelodeon
Client: Nickelodeon (MTV Networks)
Campaign: Kids Pick the President
Description: Standard rated vote
Promotion: Several planned on-air CTAs prompting kids to responsibly (with parental supervision) to text in their choice for President.
How to play: Text 1 for Obama or 2 for McCain to 91757.

Check your local listings to tune into Nick between 10/12 and 10/20 for the action

AM/CLS: Doug/Alberta

NBC
Client: NBC Entertainment
Campaign: Heroes Interactive SMS Game
Description: In show Polls/Trivia/Fun Facts triggered by weekly reminders sent to HPLAY group subscribers, prompting to opt in Monday ISMS. Promotion: On-air CTA, web: nbc.com/heroes
Promotion: Web
How to play:
1. Sign up game reminders – text HPLAY to 62288

2. On the night of the show (Monday) respond to the reminder with the timezone. Available for EST, PST, CST and MTN timezones. Opting to a time zone qualifies for Spring sweeps ($1,000.00)

3. Respond to Trivia and Poll questions, read Fun Facts.

AM/CLS: Nadia R/ Bill/ NOC/Craig Dodson