Engage Your Consumers through Mobile


Wireless Customers Can Now Download Mobile Content, Interact With Favorite TV Programs

BELLEVUE, WA - January 8th, 2009 - SinglePoint, the leading provider of mobile interactivity and advertising, is partnering with Cellular South, one of the nation's largest privately owned wireless communications providers, to deliver standard and premium short message service (SMS) and high capacity, reliable common short code (CSC) connectivity.

The Bellevue, Wash.-based company, which works with major television networks such as CBS, NBC and Viacom to create and deliver text-message campaigns based on TV shows, will provide Cellular South a platform to offer its customers access to media companies, third-party content providers and brand managers.

"This agreement validates SinglePoint's commitment to provide our customers with national and regional messaging connectivity," said Rich Begert, president and CEO of SinglePoint. "Last year was a banner year of growth in our interactive television business and the addition of Cellular South will give even more consumers the opportunity to embrace mobile interactivity to enhance their entertainment experience."

Cellular South customers already text six times more than the industry average so the services offered by SinglePoint will be a good fit, said Jim Richmond, director of Corporate Communications for Cellular South. "Our customers are very text-savvy and will benefit greatly by this opportunity to interact with some of their favorite television programs on a variety of networks," he said.

Begert said Cellular South customers will now be able to interact with their favorite television programs by using SMS voting or through various types of interactive media such as SMS sweepstakes, SMS trivia, Text 2 Screen and content downloads.

Short message service is a communications protocol allowing the interchange of short text messages between mobile phone devices. SMS text messaging is the most widely used data application in the world, with 2.4 billion active users or 74 percent of all mobile phone subscribers sending and receiving text messages on their devices.

About SinglePoint™

SinglePoint enables brands, agencies and publishers to connect with more than 270 million North American wireless subscribers. SinglePoint's full suite of products and services enables publishers to monetize their mobile messaging traffic and advertisers to access premium inventory and rapidly launch mobile advertising campaigns. SinglePoint works in partnership with entertainment, media companies, brand managers, advertising agencies and mobile networks. Current publisher partners include NBC Universal (Bravo, Oxygen, SciFi, CNBC, MSNBC, Telemundo, USA Network) and CBS Corp. For more information, visit singlepoint.com.

About Cellular South

Cellular South is a privately-owned diversified mobile communications company passionately committed to helping customers get the most out of their wireless devices and services. The company accomplishes this goal by providing the most reliable and advanced 3G nationwide wireless voice and data network, offering industry-leading unlimited flat rate plans, and through its online and in-store Discover Centers, which give customers easy, simple and convenient tools, tips, advice and information to get the most out of their mobile phone. For more information, visit www.cellularsouth.com.

Media Contacts:

Philippe Poutonnet
Director of Marketing, SinglePoint
+1 425-638-4529

Dave Miller, Cellular South
Director of Marketing, SinglePoint
(601) 974-7725

This press release contains forward-looking statements by Wireless Services and its executives regarding the market for products and services like ours, the demand for our products, and the performance of our senior management in achieving our goals. The words and expressions "look forward to," "will," "expect," "plan," "believe," "seek," and similar expressions are intended to identify Wireless Services' forward-looking statements. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. These risks include, but are not limited to, our evolving business strategy and the emerging and changing nature of the market for our products and services, our ability to deliver on our sales objectives, the ability of our technology and our competitors' technologies to address customer demands, changes in economic and market conditions, unplanned system interruptions and capacity constraints, software and service design defects.

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