Engage Your Consumers through Mobile
 

SingleBrand: Mobilize Your Brand

The mobile phone has emerged as the 7th mass media channel - as revolutionarily different from the common internet as TV is from radio. Mobile marketing campaigns empower brands to reach highly targeted audiences via a dynamic new medium. The mobile channel offers publishers an exciting new avenue to tap into new revenue opportunities without adding additional overhead.

SinglePoint recognizes that each brand and campaign has unique needs and desired end goals. Whether you're interested in exploring the mobile medium through a mobile advertising campaign, managing a mobile CRM program, or launching a full fledged branded content campaign, SingleBrand bridges the gap between you and over 250 Million North American mobile users.

SingleBrand Empowers You

Advertiser and Agencies
  • Achieve Global Reach
  • Enhance Customer Targeting Through Increased Visibility into Customer Attributes
  • Create Time Sensitive Location Based Campaigns
  • Create Direct Response Campaigns through Consumer Interactivity
  • Capitalize on Mobile Advertising
  • Measure Customer Response With Real-Time Reports
Publisher
  • Tap Into New Revenue Streams
  • Leverage One of the Largest SMS Ad-Networks to Monetize Your Inventory
  • Enhance Existing Programming and Advertising with Direct to Consumer Interactive Features
  • Take Complete Control of Campaign Advertising Matching
  • Run Test Campaigns to Measure Success
  • Measure Customer Response With Real-Time Reports

SingleBrand Ad Marketplace

As part of the SingleBrand product, SinglePoint introduced SingleBrand Ad Marketplace. See Figure 1.

SingleBrand Ad Marketplace provides all necessary functionality for publishers to publish and define available inventory including basic pricing, volume and flight time information as well as demographic, geographic and psychographic parameters of the audience associated with the inventory. See Figure 2.

SingleBrand Ad Marketplace allows Advertisers and/or their agencies to discover available inventory based on the above mentioned parameters thereby providing advanced targeting capabilities.

Once an advertiser has committed to purchase available inventory, he will be able to put advertising creative against it and define ad rotation and sequencing parameters on a global or unique user basis.

Advertising space is made available in 40, 60 and 160 character lengths, depending on the designation by the publisher.

SingleBrand Ad Marketplace Screenshot
Figure 1
SingleBrand Ad Marketplace Demographics Screenshot
Figure 2

A publisher will have the final approval rights for each of the provided advertisements to make sure that they are in alignments with rules and regulations as well as to avoid any conflicts between the content message and the advertisement.

Reporting capabilities will inform Publishers and Advertisers of the performance of each campaign or advertisement including the number of successfully served impressions etc.

Rely on SingleBrand

Rely on SingleBrand to bring your brand to the mobile consumer market and extend it's overall reach. Introduce your product into the Mobile Marketing channel by creating new revenue and customer interaction opportunities.

Text and Multimedia messages Ad Insertion: SingleBrand allows publishers to monetize available real estate on their messaging inventory by allowing insertion of advertisements. Direct response mechanisms supported by SingleBrand include the following:

Click to WAP, Click to Video, Click to Call

Coupons / Ticketing: SingleBrand couponing sends electronic coupons to mobile subscribers as a new way to enhance promotional campaigns. These coupons may be redeemed in stores or online and are important tools in providing the instant gratification "push to purchase" element of mobile advertising campaigns.

Mobile Coupons

Video Pre/Post Roll: SingleBrand specializes in serving pre- and post- roll video ad impressions into mobile video with a variety of segmentation parameters available for advertisers and agencies.

Video Pre/Post Roll

IVR solutions: The SingleBrand IVR solution integrates click-to-call phone numbers in consumer text conversations, such as interactive TV campaign, sweepstakes, polls, voting or mobile WEB sites. Phone numbers are highlighted in the same manner a hyperlink would be. This solution may also be applied to click-to-link or click-to-video integrations.

SMS Message Broadcast: SingleBrand quickly, easily, and affordably connects your brand with your customers - whenever and wherever they are. SingleBrand provides an easy to use, web based tool to create, send, and track your own text message marketing campaigns.

Real-time reporting/monitoring: Combined with the power of SingleVision, SingleBrand provides advertisers, agencies and publishers with real-time reports and visibility into the success of campaigns. SingleBrand provides advertisers with the tools they need to manage costs and monitor click-thru-rates and impressions. For publishers, SingleBrand provides the essential insight required to manage earnings and monitor fill rates and CPM.

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